COMMERCIAL treatment writing
My name is Paula Haley Wilson.
I use my middle name because there’s a woman with the same name as me on the No Fly List, but enough about that!
I want to know what you’re working on!
I’m an experienced commercial treatment writer—connecting directors’ thoughts and visions with ways of communicating that allows your singular voice to come through and stand out from the clutter.
Through my years in working doing script coverage, I have honed not only a wicked sense of detail and a killer work ethic, but also a special skill in speaking through other artists’ voices—I know how to communicate an idea as only you can.
I have written directors’ treatments for agencies in Los Angeles, New York, Toronto, Berlin, and London, and pitched on campaigns for Hinge, Adidas, Hennessey, Loewe, LEGO, Stella Artois, Telus and many more.
From small Pacific North West insurance agencies to Superbowl commercials for Doritos, insane absurdist dating app commercials to heartfelt cutting edge medical detection technology, I can craft a tone catered to the vision and feel of any project.
While my experience as a stand up and with comedy punch up has allowed me to carve out a niche in humorous campaigns, I understand the core of a pitch and a campaign and am comfortable taking on any kind of creative with any director — my expertise is above all in communicating ideas.
If you haven’t closed this window yet, take a peek at some pitches I’ve written in TREATMENT SAMPLES, or shoot me an email to talk about your project.
-Paula (the good one)
DETAILED! EXPERIENCED! SPECIFIC! FUNNY! QUICK TURNAROUND!
✦
DETAILED! EXPERIENCED! SPECIFIC! FUNNY! QUICK TURNAROUND! ✦